Berlins theatres and cinemas have reported a dramatic downturn in business, as audiences stay home to watch the football World Cup on television. Both fringe and mainstream theatres have also been penalised by competition from open air maxi-screens showing the days matches live at various venues round the German capital. Attendance at cinemas traditionally drops at the beginning of the warmer weather, however the World Cup has made things even worse according to Jan Oesterlin, head of Zukunft Kino Marketing, to the point where the capitals cinemas are offering free screenings of the matches too in the hope of attracting some custom.
The World Cup final is to be played on 9 July at Berlins historic Olympic stadium.
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